2005 July

There’s been some interesting news lately about Google and their plans for the real estate market online. The internet has been a natural breeding ground for real estate with online adspend approaching $1.8 billion according to MarketingVox.
Leads, clicks, and all things online real estate generally fetch a pretty penny which is just the type […]

In the ongoing effort to maximize advertising spending on paid search campaigns, companies are continuously looking for ways to improve efficiency and ROI performance. Vendors develop tools to help automate the labor intensive task of managing large paid search campaigns. However, at the recent ad:tech conference in Chicago, Dana Todd, CEO of Sitelab says, “Automation […]

Optimizing your press releases for important keywords is a great way to ensure visibility of your announcements via keyword queries on news search engines including Google News, Yahoo News, MSNBC Newsbot and Topix.net. Optimized press releases can also result in a significant number of quality, one-way links.
Search engine optimization techniques can be used with press […]

Google AdWords loses some of it’s complexity. Google is dropping the 5 various ad delivery states in favor of having ads be active or inactive. Lower relevancy ads may still run by paying a premium for not being relevant, while some higher relevancy ads get a deeper discount for their relevancy.

Often times, negative comments (true or false) on blogs can gain prominent rankings in search engines for company trademark names. Many company web site admin or marketing staff scramble on how to address these issues. Some companies do not monitor the rankings of their trademark names in search engines at all.
Market Sentinel offers examples including: […]

Yahoo! and Google recently enhanced their personalized search services.