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2005 May

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Vote for best marketing blogs

Online Marketing Blog has been nominated for Marketing Sherpa Reader’s Choice Blog Awards.
I’ve found Marketing Sherpa to be the single best resource for marketing case studies and practical marketing tips online.
Please take a moment to vote for Online Marketing Blog in the “Blogs on Online Marketing category”, Question #6.
Overall Voting Categories:
General Marketing/Advertising blogs
Group Weblogs
Blogs on […]

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Press Release RSS Feeds

Earlier this month PRWeb issued a press release about increasing their RSS feeds from a few hundred to over 15,000. What’s really interesting is the feature behind the increase in feeds that they’ve added which allows you to group press releases you’ve submitted into a RSS feed.
PRWeb has offered RSS versions of the press releases […]

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Press Release Optimization & News Search Quality

Slashdot posts a link to an article on NewScientist.com regarding a Google patent that has garnered so much attention in the SEO world. The article describes how Google will use a variety of factors to determine the quality of news sources to rank news stories rather than the current method of date posted and keyword […]

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Customized Google

During the Google Factory tour yesterday Marissa Mayer described an option to personalize the Google home page. A Google blog post suggests the new portal looking, customization feature was developed as a way to assembled the various features of Google in one place: Gmail, news, weather, etc.
This initial version offers links to various Google services […]

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Researching Keywords

One of the first tasks of a search engine optimization or marketing campaign is to conduct keyword research.
Achieving high rankings for keyword phrases no one is looking for is pretty much a waste of time. Yet company web masters and marketing staff doing it all the time. Someone on the management
team, in sales or marketing […]

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Link Building Tips

Optimizing the content of your web site is only part of the equation for improved search engine rankings. Most major search engines also rely on link popularity to determine the most relevant web sites for a particular search.
If you have a great web site, others will link to you naturally. But how
long will that take? […]

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Why doesn’t your site rank in the search engines?

In the course of providing search engine optimization and web site marketing services to companies over the years, there are trends that persist when it comes to reasons why web sites are ranking poorly.
Today I’ll cover several of the most common mistakes along with some solutions.
Problem:
Search Engines cannot index the site
If a web site is […]

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Search Engine Relevancy - RustySearch

Barry at Search Engine Roundtable has been running a search engine relevancy challenge through a new search site he’s set up called RustySearch. Search results come anonymously from the major search engines and you can rate each on relevancy. Over 5,000 searches have been rated so far. Here’s the official results page. You might be […]

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Basic Web Site Optimization

In the search for increased rankings and sales, many webmasters and site owners get distracted by the “latest trends” and “secret tactics” and forget about the value of basic site optimization. Here are some tried and true site optimization tips and resources.
Keywords

Research keywords with tools like wordtracker.com and ensure their presence in unique title tags, […]