Fuel Bank - Hedging Gas Prices?
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Tired of your wallet being “pumped” at the gas pump?
Then Learn to Make Biodiesel At Home
When I first heard of Fuel Bank, I honestly thought it sounded like a fantastic idea. Buy gas at the prices of the day then put the purchased gallons on a prepaid gas card, as to use it later. As the price of gas goes up, you end up winning as you already paid by the gallon — not by the dollar. It may not be as cool as developing your own gas, but it seems like an interesting place to start.
So where is the problem? Well, there are a few issues of concern here.
- First of all, despite all of the hoopla, I have fears of copycat schemes popping up around it.
- The listed patent numbers on the bottom of the page, as of Jan 7th, 2008, make little to no sense at all.
- First up — patent number nine, Making a tackle box??
- Patent number 805, while more related to gas, offers a patent relating to a furnace?
- Patent number 950 — get ready for this one…rolling plates and bars, from the year 1838?
- At least the Canadian patent makes sense.
Maybe I am nuts here, but something smells fishy with this operation, despite the fact that the mainstream world is buying into it at every turn — at least back in 2006, anyway.
All it takes is a fast trip to its “how-it-works” page. Right there in black and white, it states that all you have to do is sign up! Yet, while it provides a login area on its main page, there is NO PLACE to sign up for this allegedly awesome service…
Wait, it has not launched yet.
Hang on a minute, it appears that it simply has not launched yet. Fair enough, I can understand that something like this must take all sorts of work and money. So it sounds like that this, indeed, could be legit, right? Maybe… but here is what all of the reporters appear to have missed completely.
- Why does the Web site look so incredibly low-end? If you want to be taken seriously, you had better take extraordinary precautions to protect your users from fraud. Using a non-protected login is not showing that these guys are off to a great start.
- Why is this news coverage all of sudden quiet? Could it be because it is Jan 2008 and this Web site offered could not possibly offer less information about the program? You should have Flash presentations about what is happening, how it works, and so on. Yet there is nothing there?!
So is Fuel Bank legit or is it a scam? As far as I am concerned, it could go either way at this point. The economics behind the project make sense and the mainstream media did, at one point, provide some fair coverage. We know that its parent company has obtained at least one real patent from both the US and Canada.
Yet we bloggers are more familiar of the concept of vaporware than the mainstream media. And, because of this familiarity, I cannot help but feel like the entire project might not be anything more than a PR stunt. Can’t speak for everyone, but to gather that much interest with a site that poorly designed only to then suddenly stop promoting it says one thing — the whole thing could be little more than a PR stunt designed to test the public interest or worse, woo the public away from lynching the oil companies with regard to crazy gas prices. But this is merely my opinion, as I can only speculate based on the limited information the company has provided its sites visitors.

2 Comments
mclaugpa
March 31st, 2008
at 5:37am
I’ve been watching this concept, too, and found your page when checking for updates. FYI, the patent “09/805,950″ shouldn’t be viewed as three patents #09, #805, and #950 (which would be from the dawn of the system back with Thomas Jefferson), but should be viewed as a single patent number. You can look it up by pasting it into a Google Patents search (http://www.google.com/patents?id=5m2PAAAAEBAJ&dq=09/805,950) … which shows you a patent by FuelBank founder Rodney Senior titled “Electronic quantity purchasing system.”
Meanwhile, no sign that FuelBank has really launched yet or is taking on members. In principle, I’m not sure how this could possibly work in the long run unless FuelBank manages to insert itself into the fuel supply chain and physically store gallons of fuel (or vendor that out to one of the big franchises). No gas station owner in his right mind would sign an agreement with FuelBank to honor the price-the-customer-paid-weeks-ago, especially when the customer almost always exercises that price when its to his own advantage.
Even if FuelBank can get into the supply chain, they’ll have to make money on the money that gets prepaid. On average, customers will be savvy enough to buy low and cash in high, and I believe that’ll happen so often that there’ll be no profit from the prepaid float. This is doubly the case when you consider that some fluctuations are predicable (e.g., the seasonal spike that happens every spring when the refineries switch blends).
Free Prepaid Gas Cards - Mobile Advertising ~ Malicious Intent
May 21st, 2008
at 9:15pm
[…] registration process leaves something to be desired. It reminds me Fuel Bank’s registration process, with the possible exception that users can indeed, actually […]