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NH station relaunches as ‘My TV’
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To me, this idea sounds a lot like Current TV, and is not perhaps as original as the people behind the NH station might like to think.
Just yesterday I was wondering when TV stations were going to get away from call letters and start branding themselves better. Well, today a Derry, New Hampshire station is proving it’s way ahead of me. WNDS is relaunching as a hyper-local with the brand My TV. [Read the rest]