My first thoughts on the new name? At least it is short! As Mandrakesoft moves on to its new name; Mandriva, we have to ask if this was the best choice in name changes over all.

Mandrakesoft created a new identity for itself, changing the name of its popular Linux distribution to Mandriva, officials announced Thursday.

The name change will affect all aspects of the Linux distribution, from the company name and product line to its online support and retail sites.

According to a statement released by the company, the name change was made to better reflect the synergies created with its $2.3 million purchase of Latin American Linux distribution Conectiva in February.

“This new name, simple and efficient, is the synthesis of Mandrakesoft and Conectiva,” the statement read. “This will further a smooth transition and will build on our existing brand recognition in the IT world.” [Read the rest]