Case Study on Mozilla and Open Source

Mozillazine posted a really interesting case study about Mozilla and Open Source in general. The report looks at everything from finding developers to keeping the projects up to date. It is a great read - check it out!

Develop an Open Source Community Field Sales force:

- Invited based on previous commitment and contribution to the community such as their involvement in newsgroups and projects
- Modules similar to the ones for development … divided up into the targeted selling areas including education, government, corporate and end users.
- Ongoing online training of products would be made available to participants on Mozilla.org.
- Target users that are not as Internet sophisticated as has been the case in the past. Consider those users when developing new software.
- Recruit volunteers seeking real hands on experience from marketing organizations such as the Marketing Association of America and Universities
- Opportunities to meet face-to-face with supporters and those seeking to convert.