social media

It all starts with a simple idea: movable type, television, Internet and $4 coffee. Everyone has big ideas, but few people are able to capitalize on them. Typically, this is because they lack the confidence, support and initiative to carry. Social media now offers unprecedented opportunities to share and refine ideas, and take them to [...]

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If you have a brand that is spending money on media, you’ve obviously spent a lot of time figuring out how to get the most out of that investment. We’ve professionalized the art of buying media. But social media is different. Buying ads on [...]

A few months ago, I waas asked to write a 400 word essay on marketing in the social media age for The Project 100. The innovative concept of crowd-sourcing a book was the brainchild of Jeff Caswell, social media marketing evangelist based in Chicago.  It was an honor to be selected one of one hundred [...]

When most people think about privacy and security online, it’s in the context of protecting children from sexual predators. While this issue is of great concern, it’s not as prevalent a problem as online identity theft and fraud. Younger generations are more susceptible to identity theft than older generations. College students are 27% more likely [...]

Just returned home after moderating LiSA 08 at Hotel deLuxe in Portland.  I had the honor of acting as moderator for the inaugural social media marketing roadshow event, hosted by TAOW Productions.  Esteemed panelists spoke about social advertising best practices, integration with traditional advertising and explored measurement.  I haven’t seen such a passionate panel since [...]

The Narrative Network, a brainchild of PR juggernaut Waggener Edstrom, allows companies to track and measure conversations online.  Last September, the company released an insightful presentation on measuring the effectiveness of presidential campaign messaging in online and offline media.  The Narrative Network presentation demonstrates the PR measurement tool’s capabilities in a real-world application: the presidential [...]

SEMpdx hosted SearchFest ‘08 at the Oregon Zoo yesterday. At the day-long event, 250 attendees enjoyed 14 sessions covering various aspects of search engine marketing, as presented by internationally-recognized industry experts. For those of you that missed out, we’ve posted the SearchFest ‘08 presentations and photos online. Look for my Top Ten [...]

Just a heads up that I’m in San Diego at Online Marketing Summit the rest of the week and will be posting updates on Search Marketing Standard’s blog.  I’m representing SEMpdx and Anvil Media and hosted a social media roundtable earlier today.  Stay tuned for another recap tomorrow.

In case it’s not on your calendar already, consider attending Bend Web Conference 2 (WebCon) in Bend Oregon on January 31st. You’ll get to see 3 top name speakers (yes, there are two other top name presenters besides me) talk about emerging and social media marketing. I will be co-presenting with Tim Kendall [...]