seth godin

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If you have a brand that is spending money on media, you’ve obviously spent a lot of time figuring out how to get the most out of that investment. We’ve professionalized the art of buying media. But social media is different. Buying ads on [...]

A few years ago, I wrote down a few dozen life goals. One was to have a meaningful conversation with one or both of two authors I idolize: Malcolm Gladwell and Seth Godin. A few months later, I dropped Seth Godin a line to see if he would be interested in speaking at a local [...]

Ever since I first heard stories and read articles about Les Schwab Tire Centers, I’ve been fascinated by the man and the company. Les Schwab set out to re-invent the tire service business in 1952, and his legacy goes well beyond 410 stores and $1.6 billion in annual revenues. He created a remarkable experience that [...]

It’s been a long haul, but I made it.  I blogged 16 sessions for Search Marketing Standard over a 4 day period.  I learned a few things, met a few people and even picked up a cold.  The obvious highlight was lunch with Seth Godin, but I did enjoy SearchBash ‘08 at Spotlight in Times [...]

Those of you that have followed my blog for awhile are aware of my relationship with author and marketing guru, Seth Godin.  Since the SEMpdx Webinar, I’ve keep in touch, which led to a lunch meeting while I’m in New York for Search Engine Strategies blogging for Search Marketing Standard.  The primary reason I had [...]

In 1999, I created pdxMindShare to help connect talented individuals with each other…whether they were employed or not. Since then, pdxMindShare has grown significantly, with well north of 3,000 email subscribers receiving weekly updates including Portland-area jobs and networking events. MindShare hosts its monthly networking event 5:30 p.m. every third Wednesday of the [...]