search engine marketing

Just returned home after moderating LiSA 08 at Hotel deLuxe in Portland.  I had the honor of acting as moderator for the inaugural social media marketing roadshow event, hosted by TAOW Productions.  Esteemed panelists spoke about social advertising best practices, integration with traditional advertising and explored measurement.  I haven’t seen such a passionate panel since [...]

For those of you looking to build your knowledge of search engine marketing (SEM), I suggest taking my Search Engine Marketing Fundamentals Workshop next month at Portland State University.  You’ll get an overview of foundational search engine optimization (SEO), pay-per-click (PPC) and link development strategies, as well as touch on evolving techniques like Web analytics, [...]

I’m very excited about the lineup at the eMarketing Summit @ InnoTech this week. I’ll be hosting day one of the two day event, making sure the presentations are on time and on target. After the event, pdxMindShare will be held at a special location: The Gerding Theater at the old Armory. [...]

Being a Class A Moron just got harder. NBC’s 30 Rock integrated Google into Thursday night’s episode with a New York Post Page Six storyline plot involving Jack Donaghy (Alec Baldwin). A controversial comment in the infamous newspaper created an association between a search for Class A Moron and Jack Donaghy in a Google search. [...]

SEMpdx hosted SearchFest ‘08 at the Oregon Zoo yesterday. At the day-long event, 250 attendees enjoyed 14 sessions covering various aspects of search engine marketing, as presented by internationally-recognized industry experts. For those of you that missed out, we’ve posted the SearchFest ‘08 presentations and photos online. Look for my Top Ten [...]

SEMpdx SearchFest ‘08 is only a week away! We’ve got a full lineup of nationally-recognized SEM professionals at SearchFest ‘08, including a keynote address from Rand Fishkin of SEOmoz, and a select group of exhibitors. If you’re planning on registering to attend SearchFest ‘08, the sooner the better, as the price keeps going [...]

Newsweek recently published an article, Google Yourself and Enjoy It, highlighting the growing need for Internet Reputation Repair aka Online Reputation Management (ORM). Although my search engine marketing agency, Anvil Media, Inc., has offered ORM services for clients the last few years, coverage in mainstream publications like Newsweek certainly add validation to a growing online [...]

I’ve been an adjunct professor at Portland State University since 2000. The last two years, I’ve taught a two-day eMarketing Introductory Workshop as part of the new Internet Strategies Workshop Series. My next workshop is March 7th & 14th, and seats are still available. My eMarketing Workshop is not the first in [...]

Many of you are probably already aware that I speak from time to time. In case you’re interested in catching a few of these very special events, I’ve outlined the next few weeks. Most recently, I presented a search engine marketing overview at the OTBC in Beaverton (archived Webcast available). I will [...]

For those of you that haven’t seen Vanessa Fox in action, here’s your chance.  SEMpdx’s Hot Seat featuring Vanessa Fox in Monday’s event at Hotel deLuxe. Whether you’re attending SEMpdx Hot Seat for Vanessa Fox or to learn from our distinguished panel of SEM experts, it’s well worth attending.  For a few extra bucks, you [...]