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search engine marketing

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The Moral Compass of Search: Google’s Matt Cutts

At the recent SMX Advanced in Seattle, Anvil Media’s own Leisa Hall posed a question to Google’s Matt Cutts: does he feel like he’s search engine marketing’s (SEM) moral compass?  Although it wasn’t attributed to Leisa or Anvil, it did generate a few laughs and hearty post-event discussion.  Even if the initial question about being […]

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Ranking 10th in PBJ’s ‘08 Fastest Growing Private 100 Companies

Hallie and I attended The Portland Business Journal’s 2008 Fastest Growing Private 100 Companies reception tonight at Portland Art Museum. We represented Anvil Media, the only search engine marketing (SEM) firm to make the PBJ Fastest Growing 100 List. Needless to say, we were pleasantly surprised with the outcome. After watching clients […]

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Representing Search Engine and Social Media Marketing for Portland

I just spent a little time this morning reviewing my schedule and noticed I’ll be attending, exhibiting or speaking at quite a few events over the summer. I thought I’d take this opportunity to share a few of the events with you here, so you can plan accordingly.
07.16 - pdxMindShare
07.16 - SEM for SMB […]

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LiSA 08: Lessons in Social Advertising, Portland-style

Just returned home after moderating LiSA 08 at Hotel deLuxe in Portland.  I had the honor of acting as moderator for the inaugural social media marketing roadshow event, hosted by TAOW Productions.  Esteemed panelists spoke about social advertising best practices, integration with traditional advertising and explored measurement.  I haven’t seen such a passionate panel since […]

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Search Engine Marketing Workshop @ Portland State University: Putting the Fun in SEM Fundamentals

For those of you looking to build your knowledge of search engine marketing (SEM), I suggest taking my Search Engine Marketing Fundamentals Workshop next month at Portland State University.  You’ll get an overview of foundational search engine optimization (SEO), pay-per-click (PPC) and link development strategies, as well as touch on evolving techniques like Web analytics, […]

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eMarketing Summit @InnoTech + pdxMindShare + SEMpdx = One Great Portland Networking Event

I’m very excited about the lineup at the eMarketing Summit @ InnoTech this week. I’ll be hosting day one of the two day event, making sure the presentations are on time and on target. After the event, pdxMindShare will be held at a special location: The Gerding Theater at the old Armory. […]

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Class A Moron: 30 Rock Hits #1 in Google Search

Being a Class A Moron just got harder. NBC’s 30 Rock integrated Google into Thursday night’s episode with a New York Post Page Six storyline plot involving Jack Donaghy (Alec Baldwin). A controversial comment in the infamous newspaper created an association between a search for Class A Moron and Jack Donaghy in a Google search. […]

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SearchFest ‘08: SEMpdx Puts Portland Back on the Search Engine Marketing Map

SEMpdx hosted SearchFest ‘08 at the Oregon Zoo yesterday. At the day-long event, 250 attendees enjoyed 14 sessions covering various aspects of search engine marketing, as presented by internationally-recognized industry experts. For those of you that missed out, we’ve posted the SearchFest ‘08 presentations and photos online. Look for my Top Ten […]

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SEMpdx SearchFest ‘08: Save $40 on Tickets for March 10th Search Engine Marketing Conference

SEMpdx SearchFest ‘08 is only a week away! We’ve got a full lineup of nationally-recognized SEM professionals at SearchFest ‘08, including a keynote address from Rand Fishkin of SEOmoz, and a select group of exhibitors. If you’re planning on registering to attend SearchFest ‘08, the sooner the better, as the price keeps going […]

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Internet Reputation Repair: Online Reputation Management For Everyday People

Newsweek recently published an article, Google Yourself and Enjoy It, highlighting the growing need for Internet Reputation Repair aka Online Reputation Management (ORM). Although my search engine marketing agency, Anvil Media, Inc., has offered ORM services for clients the last few years, coverage in mainstream publications like Newsweek certainly add validation to a growing online […]