For those of you looking to build your knowledge of search engine marketing (SEM), I suggest taking my Search Engine Marketing Fundamentals Workshop next month at Portland State University. You’ll get an overview of foundational search engine optimization (SEO), pay-per-click (PPC) and link development strategies, as well as touch on evolving techniques like Web analytics, […]
I’ve been an adjunct professor at Portland State University since 2000. The last two years, I’ve taught a two-day eMarketing Introductory Workshop as part of the new Internet Strategies Workshop Series. My next workshop is March 7th & 14th, and seats are still available. My eMarketing Workshop is not the first in […]
In June of 2006, I was approached by contacts from a competing SEM agency about starting a search engine marketing (SEM) professional trade association. Naturally, I was game, and quickly recruited a handful of Portland’s best SEM professionals to join the SEMpdx board. Fast forward to today, and SEMpdx is a nationally recognized […]
