It all starts with a simple idea: movable type, television, Internet and $4 coffee. Everyone has big ideas, but few people are able to capitalize on them. Typically, this is because they lack the confidence, support and initiative to carry. Social media now offers unprecedented opportunities to share and refine ideas, and take them to [...]
A few months ago, I waas asked to write a 400 word essay on marketing in the social media age for The Project 100. The innovative concept of crowd-sourcing a book was the brainchild of Jeff Caswell, social media marketing evangelist based in Chicago. It was an honor to be selected one of one hundred [...]
If you’re looking for a new career due to the economy, or are interested in honing your marketing skills, Portland State University (PSU) has a course for you. The Professional Development Center (PDC) is hosting a Search Engine Marketing (SEM) Workshop from 10 a.m. to 4 p.m. on December 5th & 12th. In that workshop, [...]
Two years ago, a major player in the world of online business directories, approached me to develop a customized search engine marketing (SEM) service offering for small and local-based companies. Having focused Anvil Media on servicing Fortune 1000 companies, I hadn’t spent much time considering a scalable SEM service model. Over the next week or [...]
I’d thought I’d had the automotive-adventure of a lifetime driving exotic cars with World Class Driving in Bellingham, WA this past April, but I was wrong. Having had so much fun this Spring, I decided to take another go with the folks at World Class Driving for a few reasons: repeat customers get special attention, [...]
This morning, I presented as one of three keynote speakers at SEM for SMB in Austin, Texas. I followed two fantastic presentations by Mark Dobosz from SCORE and Todd Friesen (who successfully provided a frame of reference for my presentation, involving tons of helpful statistics, trends and screen captures from Simpsons: The Movie). My topic, [...]
I just spent a little time this morning reviewing my schedule and noticed I’ll be attending, exhibiting or speaking at quite a few events over the summer. I thought I’d take this opportunity to share a few of the events with you here, so you can plan accordingly.
07.16 - pdxMindShare
07.16 - SEM for SMB [...]
For those of you looking to build your knowledge of search engine marketing (SEM), I suggest taking my Search Engine Marketing Fundamentals Workshop next month at Portland State University. You’ll get an overview of foundational search engine optimization (SEO), pay-per-click (PPC) and link development strategies, as well as touch on evolving techniques like Web analytics, [...]
It’s been a long haul, but I made it. I blogged 16 sessions for Search Marketing Standard over a 4 day period. I learned a few things, met a few people and even picked up a cold. The obvious highlight was lunch with Seth Godin, but I did enjoy SearchBash ‘08 at Spotlight in Times [...]
I’ll be at Search Engine Strategies in New York City this coming week…providing daily blog updates on Search Marketing Standard. Be sure to check out my blog coverage of Online Marketing Summit (OMS) in San Diego a few weeks ago, in case you missed it. Also, feel free to follow my updates via Twitter.
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