internet strategy forum

Chris Shimojima at Nike brought big brand entertainment to ISF Summit.  He opened with an inspirational video about the history of Nike, full of footage of athletes, sports footage, vintage shoes and ads. Great plug for Wieden & Kennedy’s work, as well as that of their all-star stable of athletes. Chris wanted the audience to […]

I’m spending the day at Internet Strategy Forum Summit West conference in Portland, Oregon. Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies, kicked of the event with a keynote based on the concept and title of her book, Groundswell. She initially outlined the four step approach to the groundswell, […]