Dan Stickel, current CEO of WebTrends and former Google executive, shared his thoughts on Google’s business model (70/20/10 framework), which includes advertising, applications and other skunk works. For a CEO and former Google employee, he’s refreshingly honest about his experience and opinions of Google’s overall market strategy. He quickly moved to examples of how brands [...]
At the recent SMX Advanced in Seattle, Anvil Media’s own Leisa Hall posed a question to Google’s Matt Cutts: does he feel like he’s search engine marketing’s (SEM) moral compass? Although it wasn’t attributed to Leisa or Anvil, it did generate a few laughs and hearty post-event discussion. Even if the initial question about being [...]
Being a Class A Moron just got harder. NBC’s 30 Rock integrated Google into Thursday night’s episode with a New York Post Page Six storyline plot involving Jack Donaghy (Alec Baldwin). A controversial comment in the infamous newspaper created an association between a search for Class A Moron and Jack Donaghy in a Google search. [...]
Newsweek recently published an article, Google Yourself and Enjoy It, highlighting the growing need for Internet Reputation Repair aka Online Reputation Management (ORM). Although my search engine marketing agency, Anvil Media, Inc., has offered ORM services for clients the last few years, coverage in mainstream publications like Newsweek certainly add validation to a growing online [...]
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