interviews

Tell us a little about Brands in Public (BiP), powered by Squidoo.
If you have a brand that is spending money on media, you’ve obviously spent a lot of time figuring out how to get the most out of that investment. We’ve professionalized the art of buying media. But social media is different. Buying ads on [...]

To prepare for Internet Strategy Forum Summit West July 24th at The Governor Hotel, I’m hosting a series of interviews with keynote speakers for this year’s theme, Titans of E. My second interview is with Katherine Durham, Vice President of Marketing, Imaging & Printing Group, Americas at Hewlett-Packard.
Q: Please give us a brief background of [...]

A few years ago, I wrote down a few dozen life goals. One was to have a meaningful conversation with one or both of two authors I idolize: Malcolm Gladwell and Seth Godin. A few months later, I dropped Seth Godin a line to see if he would be interested in speaking at a local [...]

Ellington Leather CEO Mike Edwards has an interesting professional journey to say the least. He began his career as a buyer at May Department Stores, working his way up the food chain at Target, CompUSA,  Golfsmith, West Marine and Jo Ann Stores before transitioning into the executive suite at lucy activewear.
As CEO at lucy, he [...]

At Online Marketing Summit (OMS) in San Diego, I met Liza Tewell, online editor for REI.com. As a native Seattleite, I’ve always been impressed with the organization. I asked if she would be open to an interview, and she said yes. Below is the complete interview with Liza.
How did you end up as Online Editor [...]