General

I’m spending the day at Internet Strategy Forum Summit West conference in Portland, Oregon. Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies, kicked of the event with a keynote based on the concept and title of her book, Groundswell. She initially outlined the four step approach to the groundswell, [...]

This morning, I presented as one of three keynote speakers at SEM for SMB in Austin, Texas.  I followed two fantastic presentations by Mark  Dobosz from SCORE and Todd Friesen (who successfully provided a frame of reference for my presentation, involving tons of helpful statistics, trends and screen captures from Simpsons: The Movie).  My topic, [...]

I recently read Creative Company: How St. Luke’s Became “the Ad Agency to End All Ad Agencies” and was inspired enough by the book to reach out to the author, Andy Law. To my surprise, he actually responded and agreed to an interview for my blog. The full interview is below, but first [...]

At the recent SMX Advanced in Seattle, Anvil Media’s own Leisa Hall posed a question to Google’s Matt Cutts: does he feel like he’s search engine marketing’s (SEM) moral compass?  Although it wasn’t attributed to Leisa or Anvil, it did generate a few laughs and hearty post-event discussion.  Even if the initial question about being [...]

I recently headed through downtown Portland to a SMART board meeting, and I made the mistake of parking at the Hilton Portland & Executive Tower instead of at the Fox Tower, the location of my meeting. I thought I saw on the Hilton Portland Hotel sign that they charge $8 for evenings. After [...]

Hallie and I attended The Portland Business Journal’s 2008 Fastest Growing Private 100 Companies reception tonight at Portland Art Museum. We represented Anvil Media, the only search engine marketing (SEM) firm to make the PBJ Fastest Growing 100 List. Needless to say, we were pleasantly surprised with the outcome. After watching clients [...]

I just spent a little time this morning reviewing my schedule and noticed I’ll be attending, exhibiting or speaking at quite a few events over the summer. I thought I’d take this opportunity to share a few of the events with you here, so you can plan accordingly.
07.16 - pdxMindShare
07.16 - SEM for SMB [...]

I recently had the opportunity to swing by Horsepower Freaks (HPF) global headquarters near the Portland Airport. The shop is expansive, yet supported by a lean and mean team. After a walk-through of the facilities, we headed out back to the garage, where a few BMWs and imports were in various stages of [...]

I recently returned from a well-planned and successful family vacation to Disneyland Park & Resort in lovely Anaheim CA. After tons of research on the best hotels, rides and food, my wife developed a comprehensive integrated Disneyland visitation strategy that included a stay at the Doubletree Hotel (two shuttle stops from the park) and [...]

Just returned home after moderating LiSA 08 at Hotel deLuxe in Portland.  I had the honor of acting as moderator for the inaugural social media marketing roadshow event, hosted by TAOW Productions.  Esteemed panelists spoke about social advertising best practices, integration with traditional advertising and explored measurement.  I haven’t seen such a passionate panel since [...]