kentlewis

Being a Class A Moron just got harder. NBC’s 30 Rock integrated Google into Thursday night’s episode with a New York Post Page Six storyline plot involving Jack Donaghy (Alec Baldwin). A controversial comment in the infamous newspaper created an association between a search for Class A Moron and Jack Donaghy in a Google search. [...]

As a former board member and long-time supporter of Portland Advertising Federation (PAF), I’m very pleased to see the 100+ year old organization is evolving and staying relevant with the  ad industry.  Most recently, a group of PAF members formed a special committee to create a unique internship opportunity for marketing students looking for real-world [...]

The Narrative Network, a brainchild of PR juggernaut Waggener Edstrom, allows companies to track and measure conversations online.  Last September, the company released an insightful presentation on measuring the effectiveness of presidential campaign messaging in online and offline media.  The Narrative Network presentation demonstrates the PR measurement tool’s capabilities in a real-world application: the presidential [...]

For the April learning event, Entrepreneur’s Organization (EO) Portland brought in Cameron Herold from BackPocket COO to talk about his tremendous success growing businesses with little or no marketing budget.  Being a recovering PR professional myself, I couldn’t wait to hear what Herold had to say.  Perhaps best known for his role as COO at [...]

For Anvil Media’s Spring field trip, we tapped DreamLife Powersports for a snow-filled adventure on Mt. Hood. The Anvil team headed up to Trillium Lake, where we were met by the DreamLife team and loads of toys. For the excursion, we rented 4 snowmobiled (aka sleds), 1 quadrunner and an RV. For [...]

It’s been a long haul, but I made it.  I blogged 16 sessions for Search Marketing Standard over a 4 day period.  I learned a few things, met a few people and even picked up a cold.  The obvious highlight was lunch with Seth Godin, but I did enjoy SearchBash ‘08 at Spotlight in Times [...]

Those of you that have followed my blog for awhile are aware of my relationship with author and marketing guru, Seth Godin.  Since the SEMpdx Webinar, I’ve keep in touch, which led to a lunch meeting while I’m in New York for Search Engine Strategies blogging for Search Marketing Standard.  The primary reason I had [...]

I’ll be at Search Engine Strategies in New York City this coming week…providing daily blog updates on Search Marketing Standard.  Be sure to check out my blog coverage of Online Marketing Summit (OMS) in San Diego a few weeks ago, in case you missed it.  Also, feel free to follow my updates via Twitter.

SEMpdx hosted SearchFest ‘08 at the Oregon Zoo yesterday. At the day-long event, 250 attendees enjoyed 14 sessions covering various aspects of search engine marketing, as presented by internationally-recognized industry experts. For those of you that missed out, we’ve posted the SearchFest ‘08 presentations and photos online. Look for my Top Ten [...]

For the March educational event, Portland Entrepreneur’s Organization members visited the East Side CSO Tunnel Project (AKA The Big Pipe). While it’s been difficult to ignore the construction on both sides of the Willamette Riverfront created by the West and East side projects, I had no idea about the scope of the Big Pipe [...]