kentlewis

I’ve built a career as an Internet marketer since I optimized my first Web site in 1996. Back then, it was the Wild West. Academia and early Internet adopters eschewed commercialism, but alas, it was inevitable. Fast forward a few years, and a similar situation arose with the explosive growth of the blogosphere. Bloggers enjoyed [...]

After 14 arduous days of growing and grooming, search engine marketing agency Anvil Media announced a winner of Anvil’s Stash Bash 2008. The winner outperformed and outlasted 6 other men and was able to secure the coveted prize: a gift certificate at HairM good towards a King Cut and Ultimate Shave. Each member [...]

Chris Shimojima at Nike brought big brand entertainment to ISF Summit.  He opened with an inspirational video about the history of Nike, full of footage of athletes, sports footage, vintage shoes and ads. Great plug for Wieden & Kennedy’s work, as well as that of their all-star stable of athletes. Chris wanted the audience to [...]

Nancy Bhagat with Intel tackled the topic of end-to-end marketing online (a fundamental shift). Fundamentally, marketers are facing a media revolution: the increasing number of media outlets, noise and costs are compounded by time-shifting (Tivo effect).  With so many media outlets, reaching an audience is a cost-prohibitive endeavor. Nancy reminded us that there are [...]

Dan Stickel, current CEO of WebTrends and former Google executive, shared his thoughts on Google’s business model (70/20/10 framework), which includes advertising, applications and other skunk works. For a CEO and former Google employee, he’s refreshingly honest about his experience and opinions of Google’s overall market strategy. He quickly moved to examples of how brands [...]

I’m spending the day at Internet Strategy Forum Summit West conference in Portland, Oregon. Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies, kicked of the event with a keynote based on the concept and title of her book, Groundswell. She initially outlined the four step approach to the groundswell, [...]

This morning, I presented as one of three keynote speakers at SEM for SMB in Austin, Texas.  I followed two fantastic presentations by Mark  Dobosz from SCORE and Todd Friesen (who successfully provided a frame of reference for my presentation, involving tons of helpful statistics, trends and screen captures from Simpsons: The Movie).  My topic, [...]

I recently read Creative Company: How St. Luke’s Became “the Ad Agency to End All Ad Agencies” and was inspired enough by the book to reach out to the author, Andy Law. To my surprise, he actually responded and agreed to an interview for my blog. The full interview is below, but first [...]

At the recent SMX Advanced in Seattle, Anvil Media’s own Leisa Hall posed a question to Google’s Matt Cutts: does he feel like he’s search engine marketing’s (SEM) moral compass?  Although it wasn’t attributed to Leisa or Anvil, it did generate a few laughs and hearty post-event discussion.  Even if the initial question about being [...]

I recently headed through downtown Portland to a SMART board meeting, and I made the mistake of parking at the Hilton Portland & Executive Tower instead of at the Fox Tower, the location of my meeting. I thought I saw on the Hilton Portland Hotel sign that they charge $8 for evenings. After [...]