kentlewis

At Online Marketing Summit (OMS) in San Diego, I met Liza Tewell, online editor for REI.com. As a native Seattleite, I’ve always been impressed with the organization. I asked if she would be open to an interview, and she said yes. Below is the complete interview with Liza.
How did you end up as Online Editor [...]

Myself and a few associates from Portland headed to New York City to participate in The Marketing Forum, hosted by Richmond Events at the end of April. ADi and The New Group joined Anvil Media to represent Portland at The Marketing Forum.
The concept is relatively simple: vendors are matched up with chief marketing officers (CMOs) [...]

Since I wasn’t able to reach #1 in Google for Muppet Scat, I figured it would be worthwhile to gun for my favorite new term, funcooker, as featured in an episode of 30 Rock (ironically called The Fun Cooker). You can view the entire Funcooker episode on Hulu, or check out a highlight mashup on [...]

Last night on the The Daily Show, Jon Stewart referenced an old Muppet’s sketch featuring Muppet Scat, after which he challenged viewers to do a Google search on “muppet scat” to see the results. Within hours, it became the most searched term on the Web. The power of Comedy Central, Daily Show and Jon Stewart [...]

I originally read about SeaPort Airlines in the Portland Business Journal. When they first announced flights to Seattle’s Boeing Field, I decided to contact them and see if they could use Anvil Media’s help with search engine marketing.  I was intrigued by the concept of TSA-free travel, easy parking and the convenience of landing 10 [...]

A few months ago, I waas asked to write a 400 word essay on marketing in the social media age for The Project 100. The innovative concept of crowd-sourcing a book was the brainchild of Jeff Caswell, social media marketing evangelist based in Chicago.  It was an honor to be selected one of one hundred [...]

For Anvil’s Q1 field trip, we tapped our favorite winter friends, Club DreamLife for a snow day on Mt. Hood.  We packed the cars with employees, food and warm clothes and headed to Timothy Lake, where we met up with the DreamLife crew. As usual, the DreamLife crew gave us the red carpet treatment with [...]

The third annual SEMpdx SearchFest will be held March 10th at the Oregon Zoo.  Danny Sullivan, the godfather of search engine marketing (as well as SearchEngineWatch, Search Engine Strategies, SearchEngineLand and SMX) will keynote the daylong SEM conference. Having co-created the original SearchFest in 2005, the SEMpdx board has taken the industry event to a [...]

I recently had the pleasure of listening to Lou Tice from The Pacific Institute speak about achieving one’s full potential. The Entrepreneur’s Organization (EO) event, held in Seattle, included members from the Vancouver BC, Seattle and Portland chapters. While I’m always impressed with EO presenters at educational events, I was particularly struck by the serendipitous [...]

I have to say that I’m impressed with with Portland’s Movers by Moov. Last fall, we used Moov based on a friend’s recommendation. During the move, the crew were friendly and professional, but managed to damage a few things in the moving process. Initially, the owner discounted the total bill when we informed him that [...]