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The Project 100 - Social Media Marketing Benefitting Komen
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A few months ago, I waas asked to write a 400 word essay on marketing in the social media age for The Project 100. The innovative concept of crowd-sourcing a book was the brainchild of Jeff Caswell, social media marketing evangelist based in Chicago. It was an honor to be selected one of one hundred social media marketing “experts” that contributed essays to The Project 100, and the experience has been truly unique. The best part of The Project 100 is that all profits go to Susan G Komen foundation for The Cure. I encourage you to order a copy of The Project 100 for yourself, to get 100 perspectives on social media marketing, as well as support a worth cause.