ISF Update: Dan Stickel, WebTrends CEO Presentation
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Dan Stickel, current CEO of WebTrends and former Google executive, shared his thoughts on Google’s business model (70/20/10 framework), which includes advertising, applications and other skunk works. For a CEO and former Google employee, he’s refreshingly honest about his experience and opinions of Google’s overall market strategy. He quickly moved to examples of how brands are effectively utilizing technology to build a more engaging customer experience (Barbie vs. Polaris). Interesting that he never talked about WebTrends, other than a few financial figures.