Narrative Network: Waggener Edstrom Gets The (Brand) Message

The Narrative Network, a brainchild of PR juggernaut Waggener Edstrom, allows companies to track and measure conversations online.  Last September, the company released an insightful presentation on measuring the effectiveness of presidential campaign messaging in online and offline media.  The Narrative Network presentation demonstrates the PR measurement tool’s capabilities in a real-world application: the presidential election.  The media measurement methodology developed by Waggener Edstrom’s Narrative Network incorporates text mining and brand mapping to provide invaluable PR insights and validation through monitoring of social media (including blogs and forums).  While there are now a handful of service providers in the rapidly growing brand monitoring market (including Andiamo Systems, BuzzLogic, BuzzMetrics and Cymphony to name a few), the WE’s Narrative Network is somewhat unique in capturing the overlap of online and offline (text) content.  If you’re looking to understand the buzz in your industry, Narrative Network offers an effective way to locate, structure and analyze data.