For those of you looking to build your knowledge of search engine marketing (SEM), I suggest taking my Search Engine Marketing Fundamentals Workshop next month at Portland State University. You’ll get an overview of foundational search engine optimization (SEO), pay-per-click (PPC) and link development strategies, as well as touch on evolving techniques like Web analytics, […]
I probably glanced at the World Class Driving ads in Automobile Magazine a dozen times before I decided to check them out online. I confirmed the deal on World Class Driving’s Web site: test drive 5 super exotic cars in one day, all for $1,495. I also found a Motor Trend video and […]
During a session at The eMarketing Summit @InnoTech, one of the presenters shared a particularly humorous example of integrating digital media into personalized marketing campaigns: HandSolo Mobile by QUALCOMM. It’s basically a new cell phone that integrates into your hand, that is waterproof and easy to use. Check out the HandSolo YouTube video to […]
I’m very excited about the lineup at the eMarketing Summit @ InnoTech this week. I’ll be hosting day one of the two day event, making sure the presentations are on time and on target. After the event, pdxMindShare will be held at a special location: The Gerding Theater at the old Armory. […]
Being a Class A Moron just got harder. NBC’s 30 Rock integrated Google into Thursday night’s episode with a New York Post Page Six storyline plot involving Jack Donaghy (Alec Baldwin). A controversial comment in the infamous newspaper created an association between a search for Class A Moron and Jack Donaghy in a Google search. […]
As a former board member and long-time supporter of Portland Advertising Federation (PAF), I’m very pleased to see the 100+ year old organization is evolving and staying relevant with the ad industry. Most recently, a group of PAF members formed a special committee to create a unique internship opportunity for marketing students looking for real-world […]
The Narrative Network, a brainchild of PR juggernaut Waggener Edstrom, allows companies to track and measure conversations online. Last September, the company released an insightful presentation on measuring the effectiveness of presidential campaign messaging in online and offline media. The Narrative Network presentation demonstrates the PR measurement tool’s capabilities in a real-world application: the presidential […]
For the April learning event, Entrepreneur’s Organization (EO) Portland brought in Cameron Herold from BackPocket COO to talk about his tremendous success growing businesses with little or no marketing budget. Being a recovering PR professional myself, I couldn’t wait to hear what Herold had to say. Perhaps best known for his role as COO at […]
