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Seth Godin and Free Meatball Sundaes

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I’m a huge fan of Seth Godin. You may recall we’ve talked in the past about pdxMindShare, but I just finished an interview with Seth Godin in preparation for a free Webinar presented by SEMpdx and Corvent. In his Webinar, he’s going to discuss his latest book, Meatball Sundae, available in stores December 27th, 2007. He will be giving away copies of Meatball Sundae to the first 300 Webinar registrants, so visit Corvent’s Web site in the next few weeks if you want to learn more about the 14 trends that have transformed marketing and business. Until then, I encourage you to read the Seth Godin interview on the SEMpdx blog.

Seth Godin's Meatball Sundae book

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[...] 18th, 2008 by kentlewis Those of you that have followed my blog for awhile are aware of my relationship with author and marketing guru, Seth Godin.  Since the SEMpdx Webinar, I’ve keep in touch, which led to a lunch meeting while I’m in New [...]

[...] The 1.5 hour panel discussion flew by as each of the experienced marketer/technologists share strong opinions, sometimes contradictory, about social advertising issues.  The hottest topics included how brands can engage, whether it is good to jump in head first, dabble or wait awhile until everything shakes out, how to develop a strategy and measure effectiveness.  Areas that the panel and social media-savvy audience agreed on included the need for companies to provide content and tools for evangelists to create their own messages and conversations about the brands.  There was some debate over defining, identifying and interacting with “influencers” as well as the big question: is it working and how can marketers take advantage of social media advertising opportunities.  The session closed with recommended resources from panelists, including books like Tipping Point, Word of Mouth Marketing, Wisdom of Crowds and my favorite, Meatball Sundae. [...]

[...] The 1.5 hour panel discussion flew by as each of the experienced marketer/technologists share strong opinions, sometimes contradictory, about social advertising issues. The hottest topics included how brands can engage, whether it is good to jump in head first, dabble or wait awhile until everything shakes out, how to develop a strategy and measure effectiveness. Areas that the panel and social media-savvy audience agreed on included the need for companies to provide content and tools for evangelists to create their own messages and conversations about the brands. There was some debate over defining, identifying and interacting with “influencers” as well as the big question: is it working and how can marketers take advantage of social media advertising opportunities. The session closed with recommended resources from panelists, including books like Tipping Point, Word of Mouth Marketing, Wisdom of Crowds and my favorite, Meatball Sundae. [...]

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