When Apple released their ‘version’ of Tivo, which is not like Tivo at all, it had one major flaw. AppleTV requires that users purchase (no monthly fee available) individual shows/movies/etc on their computer, with iTunes. Once it has downloaded to the computer, it can then be transferred to the AppleTV unit, over a network. This process seemed rather tedious, and was a major turnoff for many potential customers. At last, Apple has come out with a ‘fix’ for so called bug.

Apple has quietly updated the Apple TV’s movie browsing and renting system to allow for the purchase of movies directly from the device. In addition to the ability to purchase films, a “Top Sellers” category, showing the current most popular movie purchases, has been added to the top of the “Top Movies” menu. Apple has previously shown the ability to make live updates to the Apple TV’s iTunes Store sub-menus without the need for a full system update. (iLounge)

This fix makes me almost want to buy the AppleTV. Now, if Apple would allow me to pay a monthly/yearly fee for either X amount or unlimited downloads — I would definately buy the device and do away with cable television. The concept is not too far out of the park, especially with Apple wanting to allow an unlimited number of music downloads for a monthly or lifetime fee.

Justin

http://PublicRadar.com