Marketing

Learn how to effectively engage customer communities with a new, social marketing mix.
With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you’ll learn:

Why social media is here to stay, and what to do about [...]

I actually went to Best Buy today with my wife to pick up a couple of DVDs. I immediately noted how I felt like I was being sized up as I strolled into the store. In no certain order, in a span of 5 minutes we were asked 6 times if we needed “help”. Apparently, [...]

This is to be more of a bash on the Web industry vs any one company. As I continue reading about Microsoft’s intention to buy Yahoo, it seems like the bigger picture is being ignored. Search relevancy.
Yahoo, MSN, and Ask. Each property has some really interesting bell or whistle to woo us with. Yet at [...]

Marketing efforts should involve blogs as word of mouth (mouse) can spread fast when the right blog mentions a product or service and the right people read the blog. Bloggers tell it like it is, an advantage over traditional media. If a product or service is blogged by the right blogger with a large (or [...]