We all know about Google’s own Android marketplace for apps, but that is expected. After all, it’s Google’s mobile OS. So it fits. But what about a company like Amazon stepping into the right, offering Android apps of its own? Now that would be something.

According to this article by the Wall Street Journal, Amazon is going to be launching an Android Marketplace of its own. This, of course, further pins it against Apple as it is already competing with video and music content. Now Amazon is looking to take it on with the app market.

Clearly, this is going to be a bold move for Amazon. Why? It’s not only Apple that Amazon is taking on here; to a lesser degree, Amazon is also going to be tackling Google even though it is using Google as a springboard for its app efforts. Everything considered, it should be interesting to see how it all plays out.