Why leave the end user to a mere forum when, instead, a company can provide a social aspect to solve problems as a community? This is exactly what Apple is looking to bring forth according to this article.
Apple is going social by providing an alternative to its forums in the form of a social tool where users of Apple products can find support topics that match individual needs. Now this is not to say that this is going to solve everyone’s problems overnight when they use this. But it might make working with others in a forum format a whole lot easier.
I am fairly sure we’re going to see some bumps in the road as Apple makes the transition, but I believe this is going to work out for Apple and the users in the long run. Guess only time will tell.
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