Why leave the end user to a mere forum when, instead, a company can provide a social aspect to solve problems as a community? This is exactly what Apple is looking to bring forth according to this article.
Apple is going social by providing an alternative to its forums in the form of a social tool where users of Apple products can find support topics that match individual needs. Now this is not to say that this is going to solve everyone’s problems overnight when they use this. But it might make working with others in a forum format a whole lot easier.
I am fairly sure we’re going to see some bumps in the road as Apple makes the transition, but I believe this is going to work out for Apple and the users in the long run. Guess only time will tell.
[awsbullet:forum managing online]
I think they had to, and am surprised that they were surprised at consumer anger, and the people in general.
It can be a good thing for them, and I hope they use it wisely.
For a company as big as Apple and as much money a they make, I don’t understand how they can NOT have understood consumer input aside from random surveys…