IT Professionals

Skype Advertising – Will It Work?

Posted by on Jul 20, 2010 | One Comment

There should be an image here!Skype is definitely known for some creative VoIP innovations. Up until recently, it was not a player in the advertising market. This appears to be about to change. Skype is about to explore what business related advertising might be able to do for it.

The ads will only appear for PC users and will not be available for Mac or mobile users as of yet. Now this is not to say that it won’t fail big time, but if it saves the caller some money, this could end up being a real hit.

What do you think? Would you put up with ads if it meant free calls? We used to do this pre-dot com boom. Maybe it could actually work this time around? I suppose anything is possible.

[Photo above by Ryan Fanshaw Photography / CC BY-ND 2.0]

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  • George

    I paid for a unlimited subscription that includes Landlines and Mobile. Several hours later I decided to reach out and connect with some (7) friends through my skype window. Every time I tried the call feature, I received a message that I need skype credits to make the call. Why do I have a subscription?
    I have a high tolerance for technology and maybe I was doing something wrong. But what really fried my ass was the poor customer support, the lack of respect for my time and the inadequate reliance on existing users to help people that just gave them money. I must have spent about 1 and1/2 hours looking for an email or instant message interface so that I could find some avenue for help or hope. Instead Skype relies on a FQ list and a blog that contains user-generated content.

    If we can rely on companies that make a living online to respect and value the online consumer, how can we ever expect brick and mortar business to step to the plate?