Windows Rolls On With Marketing Buildup
Thus far, the build up for Windows 7 is not as mindbogglingly stupid as we found with Vista, but if this video is an indicator… Microsoft has not learned ANYTHING.
In case you are wondering, it took no time at all for the college humor types to get a hold of this and release a “bleep” filled parody that, sad as it is to say, had vastly more entertainment value than the original.
It’s funny because stuff like this is not only lacking in any of why I would ever care about attending a “party” surrounding an OS; they present it in such a boring, vanilla manner that I found myself unable to look away. It was like witnessing a car wreck. You know it’s going to suck, but still, you find yourself glued to the visuals, regardless!
Microsoft, please, please! concentrate on some pretty good features you have coming out. Much like the stupidity of Ubuntu release parties, this one is not going to make diddly difference to anyone outside of the tech industry. And I suspect that it was designed because it appealed to a room full of yes-men rather than the target market.
Despite being a Linux guy myself, it is commercials like this one below that do two very important things:
- Demonstrate something cool and creative with the product. And did I mention she does it without those “toothpaste commercial smiles” seen in the video above? She’s animated and having fun with the Windows 7 product!
- It’s short (even the original version is short), to the point and makes me want to check it out. Seriously, keep the stuff short and stick to reasons why someone might actually care.
I say again, the second video is fun and clever, while the painfully long, boring ad for some mindless party above it makes me want to go bury my head.
- Transcend StoreJet 320 GB 2.5-Inch USB 2.0 Anti Shock Hard Drive TS320GSJ25M
- Saitek PZ55 Pro Flight Switch Panel
- PNY GeForce 9500 GT 1024MB PCI-Express 2.0 VGA + DVI Graphics Card VCG951024GXEB
- Switching to Microsoft Windows 7: The Painless Way to Upgrade from Windows XP or Vista
- The Office Whisperer: Tame Your PC and Upgrade Your Life with Microsoft Office 2010 and Windows 7
- Windows 7: is it right for you? Carefully assess your needs, application compatibility and the upgrade process.(Product/service evaluation): An article from: Journal of Accountancy
- Microsoft Windows 7 Home Premium Upgrade
- Microsoft Windows 7 Professional Upgrade
- Microsoft Windows 7 Ultimate Upgrade
11 Comments
Gary Bing
September 25th, 2009
at 12:34am
Beyond lame.Why don’t they just spend the $750 to make their own scent and hire cute models to spray it everywhere. And if that doesn’t fly ( I do not do people who hijack me with a scent, cute or not) Maybe i can deal with Windows scent if they put it on a lame buisness card that I could sniff and peruse later, maybe never. “I’m going to take a long, hot beauty bath to erase the stench of a five year marriage…” Those that know where that line came from can redeem their mega brownie points by e-mailing me directly.
Al Petru
September 25th, 2009
at 12:57am
PARTY, PARTY, PARTY, PARTY… AND LOTS OF FAKE LAUGHING!!! Boring!!!
Dean
September 25th, 2009
at 2:42am
I thought I got pretty far through, enough for a strong opinion, and then looked at the timer and I’d only been watching a minute. I was only able to give it another 20 seconds after that before stopping it and wishing you had uploaded the mentioned parody version along with it.
You’ve made your point well with little effor :P
zitiboat
September 25th, 2009
at 5:35am
The girl making video presentations didn’t show all the admin permission blocks she had to keep dealing with and now we all know which tech magazines and web sites that are willing to lie to us with bogus reviews at the drop of a money hat.
Randy Allen
September 25th, 2009
at 6:13am
I won’t say anything about the first one, but I have a real problem with the second video. How old is the girl, 3 or 4? (based on how she can hardly say the word “responsive”) If she can copy and paste and put a slide show together with no apparent help, I’ll kiss your Windows logo.
Bighead
September 25th, 2009
at 7:58am
sigh… i’ve been using vista for about a little over a year. it took me a couple months to get around effectively.
Grannon
September 25th, 2009
at 10:09am
House Party – Bad
Windows 7 Girl – Cute, but still bad
Wylis
September 25th, 2009
at 1:30pm
OMG, i could not even watch the whole first video. I felt like holding my ears and running head first into a wall to stop the pain. These marketing people at Microsoft sure do need to be beat with a creativity stick. Or maybe if they just compose their commercials on a Mac it will help them be more entertaining and effective.
Gibson
September 25th, 2009
at 2:57pm
I think windows 7 Will be great, and people tend to misunderstand microsoft’s commercials, let’s not forget that close if not 100% of apple’s computer’s are based on driving users away from windows and stating that “THEIR” computers our better, when many people cannot afford a computer that price, and do not want a slower computer for that price either. My apologies if i make anyone upset, but that being said microsoft is very excited to bring a VERY successful windows that has been proven to perform better then any windows operating system we have seen yet. They have the right to celebrate, and no matter how many people don’t like microsoft, think their lame, or just generally dislike them, they will always be the world’s #1 Operating system, by retail use, as seen with windows XP.
Floyd
September 26th, 2009
at 9:49pm
The commercial with the excited little girl and her “sevens” is far better than the other commercial, which is just painful.
Adam C
September 27th, 2009
at 2:32pm
I didnt even know microsoft was campaining I don’t watch tv and I block microsoft on my linux box. but now I saw this I am glad I dont use windows.