Belkin Has A PR Nightmare Happening

True or not, the fact is this is not what any company wants to see. The accusation is that a Belkin rep allegedly solicited people to give good reviews for their products on a number of services ranging from Amazon to NewEgg that apparently received what are allegedly false positive reviews on select Belkin products.

Now, I do not need to point out just how bad this is both for the consumer and the company hosting alleged false positive reviews. In short, it totally kills any credibility for any future reviews on Belkin products…even if the accusations are false, the damage is already done.

So even though the Consumerist is confident that a statement will soon be released to “clear the air” on behalf of Belkin, the fact is this one individual who apparently does not understand just how dangerous it is to entice people to make misleading statements, may have very well cost Belkin its credibility with a number of potential customers.

Lesson to learn here - all companies need to consider a common sense approach to ethics training. Even just a contract outlining what is expected of its employees might have prevented this from happening. This is especially the case when sales are involved.