Windows As A Give-Away?
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Surely I must have missed something here? But as I read through this article, it clearly pointed out that if Microsoft is to save its own butt, giving away Windows 7 is the best option for the company’s health.
Normally, I would begin my tirade in pointing out that while I have many issues with Windows, it is not hurting Microsoft’s bottom line short of it getting poor PR because of Vista. At the end of the day, Microsoft is a healthy company.
Fast forward up to the article linked above; I do not believe that giving away an ad supported version of Windows is such a bad idea. Just one thing: it would have to be ad supported in such a way as to not annoy. Microsoft adCenter anyone?
Having used both adCenter and AdWords myself, despite adCenter’s many shortcomings, it can be lucrative if you know what you are doing. Now take that same level of skill and provide access to the typical user’s full attention. Forget search content — you have the user at the desktop! Microsoft has always talked about taking on Google in its space, as the other article points out. So this would certainly be the opportunity.
I see other immediate benefits as well. Windows would truly have an edition that is capable of competing with desktop Linux in the free market. Clearly, back on the enterprise level, an ad-supported model would never work. But then again, it sure would be timed about right considering the mess that our financial markets are in right now. People are reluctant to rush out and buy a new OS, but if they could get one for free that would also allow local businesses to advertise to local residents based on a Microsoft database of local users? The value of this would shut down the way we look at local advertising media overnight.
But on the flip side, the privacy concerns would be tremendous — unless the user could elect to be known as a ZIP code rather than a detailed demographic. Surely that would not be so bad. What do you think? Can you say with a straight face that the economy is going to be in a position to support a new release of Windows? While it might work now, I am not convinced that by the time Win 7 rolls out that it will sell all that well. After all, users will have just gotten used to Vista by then.

10 Comments
Ken
November 21st, 2008
at 4:46am
My view is that it does not matter one bit if it is a one off payment , pay as you go , cloud computing or free. If the software is not what the market persistently says it wants yet you guys continue to ignore well just keep dreaming. The financial meltdown just simply has steeled my resolve to not buckle to Microsoft and buy crap from them given I neither asked for or need or want in lieu of stuff I do need and want.
If you love VISTA so much go and get married to it ,l personally don’t admire your taste but each to his own.
When you all get that message things might improve for us all.
Ken
IT Director
Melbourne
Shane
November 21st, 2008
at 5:06am
I have a free OS and I can run windows apps just fine ;) Thanks to Ubuntu Linux and Vmware Workstation - my windows apps are seamlessly integrated into my desktop and perform better than they ever did with windows installed as the base OS.. The days of having to pay for an OS are over - new hardware, and virtualization have made windows nothing more than an application that runs on top of my much better performing and secure Ubuntu Linux OS. Web apps, hosted apps, virtualization, all make MS’s OS pointless.
Richard Chapman
November 21st, 2008
at 6:05am
If what you say comes to pass then the Windows fanboys would lose their favorite taunt: “You get what you pay for”. Getting your OS for free doesn’t help if all it does is to rope you into purchasing a bunch of other software just to make a workable desktop.
warinpiece
November 21st, 2008
at 3:08pm
As much as I like Ubuntu and 1 or 2 other Linux distro’s, I think it would be to technical for the average Joe to run Windows apps in a Virtual App such as VMWare or otherwise.
I use XP myself, it may not be pretty as Vista is, but it works. I can find any software I need on the internet for it, MS does updates for it (albeit, not always good for my system), but XP works.
As for Win7 being made freely available, It’s not going to happen, regardless of the economy, simply because there’s money to be made in getting the consumer to BUY the software.
I think there’s too much negativity towards operating systems, of which, there is no such thing as a perfect OS. If there was, nobody would have anything to bitch about. If you prefer XP, fine, if you prefer Vista, go for it, if you prefer Mac, Linux etc, then you use them. The average person doesn’t want to sit at their computer and learn how to run another OSes programs on their existing one. They just want it to work, to use the internet, do emailing, download music/movies etc and instant message their friends/family.
Not everyone wants to know HOW their computer works, just that it does work.
Russ
November 22nd, 2008
at 8:49am
LOL LOL LOL Given the fine “quality” of Vista, your right! Microsoft will insist on a fee for all their hard work.
They will have to pay existing Windows XP users to adopt Windows 7.
Price will be $0 with a $1200 rebate to make up for your lost productivity and the need to replace still another perfectly good computer. (-;)
GiM
November 22nd, 2008
at 10:18am
Well, let discuss…
In the last years I worked as technical support for hardware in warranties at a big hardware company, and yes – with Windows as operating systems. Certainly, in the last two years, Vista was responsible for more than 3/4 of problems. Not real hardware, but… warranties. Then I changed to technical support for other big company (well, two of them in last 9 months), for their internal users. Yes, BIG, tens of thousands of users. And, believe me or not, they buy tens of thousands of computers each year. Certainly, on lasts two years they come with Vista, but the images used to install operating systems are just with XP and… 2000 Professional, ”courtesy” of MS downgrade path. Let see why…
First, even if you think of a loony user, how do you feel to run on your computer about 30% or more of computer power for secretive software full day for all your (computer…) life? How about this if you run 25,000 computers running 24 hours a day for whole year (well, users just logoff, but the computer is still running, administrator need it to upgrade operating system or any new software to be installed overnight…). Just the extra power bill will start to signify something. How about billions of users MS forcefully provided with this lovely operating system? Speaking about GREEN, this should be RED RED RED RED RED…
- With Vista, his AI (Artificial Inteligence) will verify if it was not kidnapped. If you install some software like DivX, Nero, other, you will have the nastiest surprise to see that YOUR 100% LEGALY purchased computer and OPERATING SYSTEM SOFTWARE is turning your computer into a useless box, since you installed too quicker and too many… software devices (well, you can change some drivers on a timely manner ?!?) and this wonderful AI believe you just kidnapped the installed a copy of operating system to other hardware… And if you live at 100 miles from the nearest road, which can happens – and I had at least a dozen customers like this, all you can do is to drop the computer in your truck and spend a day or more just to revive the system, or you can have some alternatives, like you can reinstall everything from beginning, just to finish in the same spot in the next 30 days…
- DRM its a software running on your hardware, just to be certain that you will not be able to copy some high definition video using your computer. Even more, you cannot see it as HD quality, except if you have a full compliant hardware stating you cannot steal the signal and try to make a copy…
= This prevents you to have a quality viewing or to copy even your home or work HD recordings… This could be your work or hobby and you cannot do it. Don’t bother, the AI is not such intelligent to know where DRM apply or not (well, it was supposed to be, but…), else why does it opposing to let you copy your HD home video.
= At least few months ago, at one and half year from Vista launch and interdiction to buy any other Microsoft Windows operating system versions, there were not available a full line of hardware components to build a powerful 100% computer with 100% DRM compliant. If you know such hardware, please list them at your turn.
= And XP is doing it (HD mastering) perfectly and easily counting no AI software running the backgrounds…
= And, for real thieves, I remember running 5 CD-ROMs with different zone settings on the same PC just to be able to access any CD without paying royalties if the CD is from America or Japan… With modified hardware you can have access to any “signaling” inside any product, I do not believe this protections are functional, just embarrassing.
Windows 7 for free? I become even more suspicious. Why should I be linked with some free operating system? I will consider trying only if it will have some (extra) qualities like:
First – trusty one, do not run any secret software (without user or administrator knowledge - he know what he is doing)! I means from operating system itself, not third party like (key loggers or other) malware…
Second, to have a modular installation. When I run the “Operating System Setup Program”, to be able to see the full list of available modules, and at the push of a button to have an automate check of needed ones, for let say: Basic user (office applications, internet, email), Standard user (plus multimedia), Professional user (running some extra software on computer like video mastering, servers…), and finally to be able to individually tweak - check in or out any module from the list (any “service” should be present on the list with a detailed explanation that it does and what are the dependencies, no more “Windows Messenger” or other staff running useless processes). And this setup should be working also for any installed version, so you can tweak it later if needed. And no more Home or Business or Professional version (do you remember that XP Home was not able to run many software which run properly on Win 9x, 2K or XP Pro?).
Third, compatibility, yes compatibility. I like to be a 64 (or more) bits operating system to be able to handle easily more than 4GB of ram, but it should have some “virtual machine”s inside, to - despite of what it is like a Unix clone or anything else, to allow you to run ANY Windows software, like a good Apple or Ubuntu. This is one of major qualities a business need – to be able to continuously use a software version, and certainly a home user will appreciate, not like to buy a new Office 2007 version since you can’t run the old Office version on Vista, even you do not need more than few bold or italics characters in text(!)…
Forth, no problems with hardware, like not “DRM compatible” or not good drivers… It should work from first day with most hardware.
Fifth, I guess we can continue for long, but I make my point, these shiuld be minimum to “analyze” - yes, not to use it - just to review it, the new Microsoft Windows operating system. Especially for FREE !
Michelle
November 22nd, 2008
at 11:20am
There have been rumors for years that Google could be developing a free OS.
El Pelon
November 24th, 2008
at 3:04am
Windows giving away its O/S…Rather like a promiscuous person giving away STD’s…
Sean
November 25th, 2008
at 8:59am
If it’s got DRM in it, you will have to give it away for free.
Personally, strip all that cruft in Windows 7 and you probably can sell your professional version for 1/2 to 2/3 the current minimum retail price and still make a profit.
Another Day - Another Post | Chris Pirillo
January 1st, 2009
at 7:46am
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