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Jerry Yang Has Moved On From Yahoo

It is actually pretty weird for me to even think about, the idea of one of Yahoo’s founders stepping down. But to be completely honest, even before the changes in the economy, Yahoo’s financial performance has been pretty bad by anyone’s standards.

This blog posting today from Yang really must have been tough for him. Regardless of how we might have felt that he has handled things with the company, it is clear that he does love what he created. Will things be better now that he has moved on? Perhaps, it is still too early to say as he has technically not officially moved on until his replacement has been selected.

Who should Yahoo select? Clearly, fresh blood is in order as it seems that no one from within the company has managed to shout out any great ideas from the rooftops. Speaking for myself, I think Yahoo’s problems come down to identity. I mean, who is Yahoo these days? Clearly not a search engine as even MSN produces comparable results and neither are able to even begin to touch Google’s results. This and this alone, is where Yahoo needs to be focusing their attention. As to whether or not that will however, remains to be seen.

3 Comments

I think the question for many is’ Is Google’s success more than just the algorithm of search’ – clearly, for most, the answer is yes. They market that algorithm effectively also.

Can Yahoo do it? Probably, but I remember the old interface for Yahoo, with categories – that is when I used it – when it was useful to me. I don’t need a ‘portal’ and I suspect others don’t either.

I do not feel the slightest bit of empathy for Mr Yang at all. Greed and a mix of ineptitude and bad management got him this outcome as a reward. It should serve as a great lesson for the new breed of smart alec’s on the IT block that there is always a maximum price for everything and that you must never rest on your laurel’s if you want to be a long term player. Also be less focussed on the dollar and much more focussed on the client. And Microsoft you need’nt sit back with the smug satisfaction that you have won .. you’re NEXT !

Ken

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