IT Professionals

Project Mojave Comes To Fruition

Posted by on Jul 31, 2008 | 3 Comments

As the Microsoft Mojave project comes into the public light, I cannot help but feel like there are still some unanswered questions.

  1. What are the specific features that the tested users were so taken in by? As it turns out, after viewing the initial video, the individual interviews yielded a number of points where Joe User found that Vista was indeed providing them with the features that they were looking for. But in the end I felt that they also left a lot of the finer details out as well.
  2.  More reactions than solid details about WHAT was so impressive. To me, as OS is an OS. But these reactionary videos do seem to indicate that the initial reaction to the Vista OS is what these individuals users are looking for. So how about seeing some long term case studies? To me, this would be vastly more interesting.

I will hand it to Microsoft is showing that visually, Vista is impressive. It’s just unfortunate that the Mojave project website was not able to demonstrate some of the long term reactions as well. To me, this would be of much greater value in making an OS recommendation.

Am I nuts here? Did Mojave provide you with the proof that you needed to demonstrate the value of Vista? Or instead, is it just gleaming the surface. Hit the comments, you decide.

  • http://www.networkinstruments.wordpress.com Steve Brown

    The “Windows Mojave” campaign really mystified me in terms of PR strategy. It reminded me a lot of the recent Pizza Hut ads where they serve the new Pizza Hut pasta in an upscale Italian restaurant, or the older Folger’s ads where they secretly replaced a restaurant’s coffee with Folgers.

    The point being they are taking on a strategy commonly used by low cost alternatives to convince you that they are the same as the high-priced quality leader or innovator. In light of the Apple v. Vista commercials, Microsoft’s move seemed odd and a bit desperate. It’s like they’re no longer any type of leader rather the “Me-too” or low cost OS.

  • http://www.calcresult.com/news.html Mike

    Do you recall how every so often, the Microsoft guys tell you that 90% or 99% of the ‘feature requests’ for the next version of Office or the OS already exist?

    Sounds to me like they just showed people that they could do things, despite the commands being hidden away.
    Of course, they could have done the same with XP, since it clearly aready had 99% of the features of Vista, but people couldn’t find them all.

  • Victor

    In my opinion, this “experiment” is completely invalid. Vista’s failures do not become apparent after a day of use. It is after a longer period of time that Vista starts to slow down, you realize some programs are incompatible, and driver support is a bit lacking.

    I am a Vista user, I don’t seem to use any feature that I didn’t have in XP. I took a look at the microsoft website to see if I was missing something, but the new features really weren’t all that special. Security was fine in XP with a good antivirus, antispy, and firewall, never had any serious problems. Programs almost never had compatibility issues.