This SAP Insight explores the importance of master data and the barriers to achieving sound master data, describes the ideal master data management solution, and explains the value and benefits of effective management of master data.

Many organizations operate under the belief that they are using master data, but the truth is that they are relying on data that is dispersed and trapped in information silos throughout the enterprise. This data — often inaccurate and inconsistent — is propagated throughout the organization and beyond. Organizations that attempt to achieve master data consistency across their distributed IT environment face an unenviable task. True integration at the business process level — where the real value lies — is not easy to attain.

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