MacBook Air - The Buzz Has Left The Building
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I want to immediately point out that we have an iMac in our home and it is quite welcome here. In addition to that, I believe that MacBooks make great notebook computers, as do the Pro models. Yet despite the lighter, sleeker release of the MacBook Air, I have found myself questioning why we are getting pricier while the rest of the world is trying to reduce the cost of notebook computing? This is not a stab at Apple, rather the thinking behind an otherwise attractive notebook computing appliance. Seriously, I just do not get it.
Now to be ultimately clear, I realize that the official argument on why this new MacBook Air is priced at such a high price in comparison to what others might consider reasonable because of its portability. And this is fine and dandy. But come on, would it not be cool to see Apple do something for the casual market like the rest of the world? The Mini was one such example of the Ma and Pa computer, but the MacBook is doing nothing to attract new notebook users at $1099 starting. And $1799, I’d soon as spend the extra $200 and go Pro.
Help me get my mind around this. Is Apple simply choosing to ignore a market that is growing fast than any other? This just does not make a lot of sense from a business perspective to me.
2 Comments
John B
January 16th, 2008
at 12:44am
I liked it right up to the point where I read that the battery isn’t user accessible. Nagonduit. Not at this juncture.. I guess I’m stuck waiting for a revision to that one as well.
Chip
April 3rd, 2008
at 8:27am
John B.. I think your research is lacking. The MacBook Air is easily replaceable in minutes with a screwdriver and is not even soldered to the board.
http://www.appleinsider.com/articles/08/01/18/sources_macbook_air_battery_replacements_take_only_minutes.html
Now why would someone spend money on a Lamborghini or a Ferrari when they can simply get a Nissan 350z or the new GTR for much less the price and go just as fast? Simple. Because they appreciate the workmanship and exclusivity and style of the elite vehicle - AND - more importantly they can afford it!
It may be a splurge to you or some people to spend for the MacBook Air but for others its nothing more than self-indulgence and having what you want without compromise from the company that makes the most innovative and cutting edge product.