Interactive Online Tools For Business Book

Businesses have been taking advantage of many online tools not originally created for business purposes such as blogs, feeds, wikis, forums and more. These help businesses create a community, build relationships and gain trust and credibility. Would you buy a book on this topic?

If so, what do you want from the book that you’re not getting from other books?

Here are some books that cover similar topics:

• Marketing to the Social Web: How Digital Customer Communities Build Your Business: Part I covers social networking landscape. Part II contains seven steps to building community. Part III discusses strategies by group (i.e. blog, e-community, social networks).
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly: Emphasis on marketing, part I of book covers theory, and discusses why old media doesn’t work anymore.
• Online Communities: Designing Usability and Supporting Sociability: Focuses on Web design and targets Web designers. May be too technical for the average businessperson. Has an academic and research focus.
• Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools: New media focus and written with a promotional tone like content on sites with long copy with yellow highlights.

If not, are there any topics you’re interested in surrounding Web, content, writing, and marketing — that no book addresses? I’d love to hear your comments and thoughts. Thanks for any input!

[tags]books,business,marketing,web,internet, Meryl K. Evans[/tags]