Poor Chip Branding

Is it just me or have the names of specific hardware continued to be too confusing to comprehend for the typical consumer? We cannot really point to the software guys as this is a branding issue that stems from the hardware side of the fence. I have seen some improvements from Intel in this area with terms like “Duo Core,” but it feels like other chip manufacturers and even video card vendors make discerning which piece of hardware is the best choice for the casual consumer nearly impossible.

Am I nuts here? Is there truly no branding issue at all and this is just something that has manifested inside my head? I guess anything is possible. But again, I believe that we have become so reliant on outside sources to dictate which chip, video card or even hard drive is the one we should be seeking, that vendors/manufacturers have become completely oblivious as to how confusing their branding and naming schemes really can be to some individuals. Again, have I gone off the deep end here? Inquiring minds want to know.

[tags]branding, intel amd, video card, ATI, nvidia[/tags]

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  • marc klink

    You make the assumption that manufacturers wish the consumer to have a clear view of performance potential of a product. This could not be further from the truth. This goes back for as long as I can remember.

    Remember the 386SX processor? If truth in advertising were enforceable, it should have been called the 286 + as it was better than a 286, but clearly inferior to a 386.

    Another case in point is nVidia. If they truly wished all obfuscation to be gone, they would not overlap processor capabilities with different models with submodel fluctuations. Look at the 5xxx, 6xxx, 7xxx series of graphics cards. It is not simply having a 6200 and knowing that it is faster than any 5xxx class processor. It was not made that easy. In fact, several mainstream 5xxx processors are faster than a 6200, because not only does one have to know the model, one has to know the clock speed, the type of memory used [and is it overclocked], and the number of parallel pipelines available for information transfer. The same holds true for 7xxx, and 8xxx cards. It is meant to be confusing, so that some clever ad guys can get someone not so astute to pick a card that costs less to make and has less performance, and a fatter margin of profit.

    Intel has done it when it was to their advantage, and so has AMD. It’s a game that only the manufacturers and retailers are supposed to win.