Intel Ramps Up New 'Multiply' Campaign For Intel Core2 Duo

Intel Corporation today announced a new integrated branding campaign named “Multiply,” which is focused on Intel Core2 Duo, the world’s best processor. The campaign represents Intel’s most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

“The way people use technology is profoundly transformed by Intel Core 2 Duo,” said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel. “Multiply’ captures the power and excitement of an incredible technology – the power of multi-core technology to deliver computing the way it was meant to be.”

“Multiply” uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor- based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The “Multiply” campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.

As part of the campaign, Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are “Ice Cream” from the UK’s New Young Pony Club, “Different Sound” from Sweden’s Teddybears and “Mr. Dabada” from Spain’s Carlos Jean. Streaming media, artist interviews, links to band Web sites and other bonus materials will be available on Intel’s Web site.

The campaign is designed to highlight the revolutionary Intel Core 2 Duo processor and Intel multi-core technologies across desktops and mobile PCs. The Intel Core 2 Duo processor family is based on the Intel Core microarchitecture, which enables industry-leading performance and energy efficiency so consumers can do more computing while consuming less energy. With the power of dual or multiple cores, the processors manage tasks faster and run multiple applications more smoothly, such as Web browsing, downloading music or videos and conducting a virus scan. These dual-core chips also improve such tasks as viewing and playing high-definition video, protecting the PC and its assets during e-commerce transactions, and enabling improved battery life for sleeker, lighter notebooks.

Consumers can purchase Intel Core 2 Duo processors as part of Intel’s technology platform solutions, which are made up of Intel hardware and software technologies tailored to specific computing needs including Intel Centrino Duo mobile technology for laptops, and Intel Viiv technology for the home entertainment. The Intel Core 2 Duo processor is also at the heart of Intel vPro technology, which helps businesses better secure and manage business PCs.

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.

Intel, the Intel logo, Viiv, Centrino and vPro are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

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