Tech-Centric Resource Site Now Community Powered Via SearchPublisher

San Francisco, CA - December 7, 2005 - Eurekster, Inc., a leader in community-driven search and monetization for Web publishers, today announced that Lockergnome.com, the online tech resource for people who are curious about the world of technology around them, has selected Eurekster’s SearchPublisher as the search solution for its visitors.

The Eurekster SearchPublisher platform will initially provide highly relevant and targeted search results tailored to each of the feeds and newsletter pages encompassing the Lockergnome site. In each instance, users will create their own unique search engine, which will deliver results based on what each vertical’s users are most interested in, reflecting each individual perspective, growing in relevance as more and more searches are conducted.

“I’ve been an Internet content entrepreneur since 1996, having relied on internal search products (as well as external services) throughout the years. I didn’t care much about indexing past content for searching because there was no simple monetization model in doing so. However, Eurekster changed all of that,” said Chris Pirillo, President of Lockergnome. “Suddenly, we can syndicate our search results and give our community a better idea as to what their peers are searching for. It’s an amazing tool for both us and them. They get accurate results, and we’re able to bring revenues to a channel that was otherwise going on untapped.”

Lockergnome.com provides visitors with a number of features easily accessible to the novice and professional alike. A veritable one-stop-shop for tech information, the service’s contributors update information and data on a daily basis, making Lockergnome the source for the digerati, whether they are interested in the latest developments for Linux or looking for portable lifestyle products.

“This agreement between Lockergnome and Eurekster is a significant endorsement not only of the Eurekster solution for more meaningful online search results, but also for the direction which Eurekster sees for the overall search industry,” said Steven E. Marder, CEO of Eurekster. “The Internet is too important and the communities around each website are too diverse to allow a handful of organizations to decide what we find when we search from those destinations. At Eurekster, we continue to enable the dedicated publishers that serve those communities to empower their users to passively and collectively determine what the most relevant results for that community may be at that time.”

How Eurekster SearchPublisher Works
Leveraging extensive intellectual property and years of product development, Eurekster SearchPublisher provides contextual refinement of search queries originating from publisher websites, and improves the relevancy of results through continuous and automatic behavioural analysis of the search results that users click on and actually find useful. Users participate passively and anonymously, and are not required to provide a login or personal-preferences, tag bookmarks, invite their friends to participate, or perform any tasks other than use the publisher’s site or toolbar and search from it.

Eurekster SearchPublisher makes all the connections and does all the work. It refines the search queries and re-ranks results drawn from general search indexes such as Web, site, news, image and shopping to present information that meets the demonstrated interest of the user and other like-minded users of the publisher’s Web site. In addition to providing tailored search results for specific queries, Eurekster SearchPublisher provides a “What’s Hot” BuzzCloud feature that automatically shares the most popular and recommended searches for a site’s users. Eurekster SearchPublisher also has an optional branded toolbar that publishers can use to extend their site experience and revenue-generating search offering to other destinations their users’ visit on the Web.

About Lockergnome.com
In 1996, Chris Pirillo launched Lockergnome.com, intent on delivering personality-infused tech answers to a worldwide audience. This Web site now has over 250,000 dedicated daily subscribers and is supported by ongoing advertising campaigns. In 1998, he authored the definitive book on e-mail publishing - further establishing him as a thought leader in the industry. In early 2000, he was invited to start hosting a weekly “tech show” radio broadcast on AM 1040 WHO (a Midwestern Clear Channel affiliate).

About Eurekster, Inc.
Eurekster, Inc. is a leader in community search technologies that harness the knowledge and behavior of online communities to increase search relevance and value for site visitors, site publishers and advertisers. Eurekster SwickiBuilder and Eurekster SearchPublisher leverage the company’s patented technology and patent-pending processes that link search algorithms to social networks and communities of interest. Eurekster SwickiBuilder gives small or individual site publishers the ability to create their own search engines, while Eurekster SearchPublisher is an enterprise-level platform for delivering a highly customized, branded search feature on large Web sites. Eurekster, Inc. is privately held and headquartered in San Francisco, California.