FTC Defines “Commercial E-mail” Under CAN-SPAM
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It’s one of the most widely anticipated pronouncements from the Federal Trade Commission since the Paramount Antitrust Case.
As it was charged with doing under the CAN-SPAM Act of 2003, the Federal Trade Commission has today announced the official definition of “Commercial E-mail” as it applies to CAN-SPAM.
This is critical because many of the requirements and prohibitions of CAN-SPAM apply only to commercial e-mail.
So, without further ado, here is what the FTC says is considered to be “commercial e-mail,” which must comply with CAN-SPAM:
1. For e-mail messages that contain only the commercial advertisement or promotion of a commercial product or service (”commercial content”), the primary purpose of the message will be deemed to be commercial;
2. For e-mail messages that contain both commercial content and “transactional or relationship” content…
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