With a subtitle of “The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything,” the book makes a big promise, which might make a doubter out of a reviewer. Note that “starting anything” refers to a business, not a career, school, or hobby.

Obviously, it’s impossible to create a comprehensive book of business best practices because every business has its own variables. What works great for one may kill another. However, this book doesn’t take that approach. Rather, it tells how it is starting a business and the rough road of dealing with VCs (venture capitalists). If you expect a positive spin on stuff that’s hard to do, read a fairy tale instead.

Rather than abrasiveness and a “do this, don’t do this” attitude, Kawasaki uses humor to explain the process. Anyone who has a small business - including those around for a few years - will benefit. When ready to take action, use this book as the manual that doesn’t come with starting a business. Thinking about it isn’t going to make a business successful.
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