It’s a spooky time of the year in the U.S. with Halloween on October 31. Who can resist a holiday when you can be someone else for the day and eat lots of sweets? Not me. My family attends an annual neighborhood party, a great opportunity to come out from behind the tall picket fences and get to know each other.

The costume I’m most proud of is the telephone I made out of a cardboard box. I’ve also been a ballot box (1995 elections), Snoopy, Bugs Bunny and the ever-traditional witch. I love to dress up, but I admit it feels awkward when the costume doesn’t “fit” who I am.

Much like the way I feel when putting on a costume that doesn’t suit me, the feature story, When Good Newsletters Go Bad, looks at newsletters that gradually change identities, become unrecognizable and provide content without value for the reader. In the article, you’ll find ways to be more successful with editorial that reflects your voice. [Read more...]