A Solution to the YouTube Music Video Feud? Say Hello to VEVO

There have been increasing problems with the posting of music videos and copyrighted musical content on video sharing website YouTube. Last month, YouTube blocked all official music videos being viewed on their site for residents of the United Kingdom - but now the site and the world’s largest recording company, Universal Music Group, are now working together to create their own standalone music and music video website, VEVO.com.

 YouTube.com and the fourth most subscribed. The deal will also continue to license YouTube to broadcast the music videos. I’ve checked out the “Under Construction” page of the site and the branding looks pretty funky (take a look HERE). They have a Twitter feed and an e-mail newsletter so that you can be kept posted. I think that this is a great idea, and I’m glad that they are keeping it a stand alone website. While YouTube is great place, I think with the sheer amount of music videos they should really keep them seperate. I’m just keeping my fingers crossed that the advertising isn’t a pain.

Hopefully, in time, more record companies will join YouTube and Universal Music Group in this venture. I’m sure, based up on the amount of channel views Universal Music Group had on YouTube at the time I wrote this (3,848,732,344 Views), that both parties are in for quite a likeable revenue.

What do you think about this new idea? Or you looking forward VEVO going live? Do you think it will help the situation with music video licensing that YouTube is currently in? Will you use VEVO when it’s released? Any other comments? It’ll certainly help me out, being in the UK and unable to access music videos in YouTube. Let us know, fill in the form below.