Drowning Simulator Makes Dorky Life Jackets Fashionable

The next time some cool kid tries to call you a geek, dork, dweeb, nerd — or something actually hurtful — for wearing a life jacket and looking silly when you’re out on a boat, you should make ’em see how long they can survive in this horrible drowning simulator (a collaboration between CLM BBDO and Guy Cotten, a company that — it should come as no surprise — makes life jackets for French people). Give it a try and see how long you can make it when you fall overboard without a life jacket.

Thanks to Dangerous Minds for bringing this awful, awful thing to our attention!

Drowning Simulator Makes Dorky Life Jackets Fashionable
[From Sortie en Mer by Guy Cotten]

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Our resident "Bob" (pictured here through the lens of photographer Jason DeFillippo) is in love with a woman who talks to animals. He has a fondness for belting out songs about seafaring and whiskey (arguably inappropriate in most social situations). He's arm-wrestled robots and won. He was born in a lighthouse on the storm-tossed shores of an island that has since been washed away and forgotten, so he's technically a citizen of nowhere. He's never killed in anger. He once underwent therapy for having an alien in his face, but he assures us that he's now feeling "much better." Fogarty also claims that he was once marooned along a tiny archipelago and survived for months using only his wits and a machete, but we find that a little hard to believe.