Top Five Reasons Why Infographics Are Awesome

Top Five Reasons Why Infographics Are Awesome

Ever needed to get a point across, but lacked that certain something to captivate your audience? Infographics may just save the day!

This is a sponsored post written on behalf of Mighty Deals. All opinions are 100% my own.

Conveying information in a way that will make an intended audience take notice — and continue paying attention — can be a challenge for anyone tasked with such a job.

If you’re a teacher, trainer, tutor, salesperson, scientist, supervisor, pundit, pastor, professor, coach, consultant, concierge, guru, guildmaster, guide, or other professional imparter of knowledge, you know that simply having the answers isn’t always good enough. You need to present this information with a proper hook to captivate the people who hope to benefit from your wisdom. Some ways of doing this are with PowerPoint presentations (yawn), pie charts (which sound yummier than the fact of the matter), histograms (meh), bar charts (bartender!), timelines (everyone loved it when Facebook started using them, remember?), and other remnants of 20th century junior high school.

Know what blows the aforementioned information conveyances out of the harbor? Infographics. They’re the white-knuckle-inducing roller coasters in a theme park full of half-cocked carousels and broken down bumper cars. They’re the filet mignon at the hot dog stand. They’re the time George Carlin filled in for Larry the Cable Guy at a sold-out Madison Square Garden show.

Top Five Reasons Why Infographics Are AwesomeSimply put: infographics are awesome. But what the heck are infographics, and how can their power be harnessed for good?

Infographics are visual mashups of information that, at a glance, can tell a whole story of information to even the uninitiated. We’ve all seen them being passed around on Facebook and other social media outlets — imagine your infographics going viral, becoming trending discussions for weeks to come as people use them in support of ideas that they’re trying to express.

The Infographics Bundle, being offered for a very limited time for only $27 (that’s 54% off the regular price), gives you the power to make this possible. With 35 unique infographic templates, hundreds of infographic elements, and a royalty-free license, you can create powerful infographics right out of the gate without extensive knowledge of design, and the contents of the bundle are offered in .AI, .EPS, .PSD, and .JPG formats. Want a peek at the kinds of infographics you’ll be able to make with this bundle? Here you go.

Nice, right?

As promised, here are the top five reasons why (I think, anyway, that) infographics are awesome.

Who doesn’t like looking at a well-constructed image? Infographics satisfy!

Seeing information mapped out in an old-fashioned pie chart may serve the very basic purpose of comparing that information to other information, but it’s hardly exciting or memorable. However, a professionally composed graphic of an actual pie utilized for this same purpose in a way that compels the viewer to extend their senses and associate the designated information with, say, the scent of buttery cinnamon wafting forth from a freshly baked apple pie that’s just been taken out of the oven to cool is much more effective.

For interpretation, complex data requires simplified explanations. Infographics deliver.

I’m not a math geek, so you’ve got to at least make an effort to trick me with promises of fun if you want me to try and wrap my head around the latest round of data that you pulled from your recent field research. While it may offend your hard-earned academic sensibilities, understand that the way you convey information isn’t as important as conveying the information itself.

If you can express complex ideas in a way that’s simple enough for the layman to understand, your work is a success. Using infographics to explain quantum physics may be the equivalent to using pop-up books to explain Friedrich Nietzsche, but if it happens to work, who can complain?

The visuals of infographics help us retain information.

It may be difficult to remember numbers or words with any accuracy for very long after they’ve been learned, but the visuals of infographics have a way of being easily recalled with little to no effort on the part of the observer. Again, remember that the message is more important than how it’s delivered — unless you’re a snob or something.

There’s probably an infographic about that in the making, though we’re still compiling the research.

People love to share infographics pages with one another.

Like a meme that becomes an overnight sensation seemingly out of nowhere, a clever infographic can similarly make the rounds as people encounter and then share it with their friends. And so on, and so on, and so on…

Make sure you’re clever enough to include contact information on the infographic itself so that it will get shared far and wide, too. Who knows? It could result in more business headed your way if that’s your bag, baby.

Who said learning couldn’t be fun?

Fuddy duddies and outright jerks, that’s who! The people who matter will tell you that learning is fun. So is teaching, and if you can teach by using infographics, then you also succeed in fun.

Have any additions? Please leave us a comment in the appropriate space below!

Learn more about the Infographics Bundle here before the price goes back up!

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Chris has consistently expressed his convictions and visions outright, supplying practical information to targeted audiences: media agencies, business owners, technology consumers, software and hardware professionals, et al. He remains a passionate personality in the tech community-at-large. He's a geek.