After the AMD / ATI merger: Will Nvidia GeForce still compete with ATI Radeon?
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So really, what changes should we expect from this AMD - ATI merger, really? It’s true, there are still a lot of unanswered questions that I simply feel like have not been asked yet.
Markham (Ontario) - The key reason processor producer AMD sought to merge with graphics card manufacturer ATI was to enable itself to produce a complete performance platform for mobile computers, complete with CPU, chipset, and GPU. That ATI was one of the world’s two principal producers of high-performance graphics cards for OEMs and system builders was an incidental bonus, based on TG Daily’s assessment of the information given it by both companies. But does this mean that after the deal is consummated over the next four months, assuming all regulatory hurdles are cleared, one of the most powerful brands in high-performance computing may gradually cede that market to its chief competitor, Nvidia?
As ATI Senior Vice President Rick Bergman told TG Daily, the answer to that question has yet to be fully determined. “We haven’t made any brand decisions yet,” said Bergman. “I think everybody in both companies recognizes that ATI has a powerful graphics brand. That’s one of the decisions that we just haven’t made: What are we going to do with the ATI Radeon graphics brand?”… Source: TG Daily
