Seems like Intel spends as much time branding new names as it does coming out with the products they represent. Take this “vPro” for instance….

San Francisco (CA) - After “Centrino” for mobile PCs and “Viiv” for entertainment center PCs, Intel today unveiled its next platform label. The “vPro” brand aims for business desktop PCs combines the firm’s active management (AMT) and virtualization (VT) technologies and promises energy efficiency in combination with Core-based processors.

Business desktop PCs soon will get one more sticker, at least if they are Intel based and if they integrate the firm’s proprietary virtualization and virtualization feature sets. The “vPro” brand will appear on desktop PC cases that are built in line with the requirements of Intel’s next-generation “professional business platform” requirement, code-named Averill Pro…. Source: TG Daily

[tags]intel,proprietary,viiv,desktop pc,virtualization,vpro[/tags]