Now we are talking! Heck, I would be all over a TiVo if they’d give away the hardware along with the purchase of service! Makes sense to me…

In an effort to gain more marketshare, analysts are claiming that TiVo could possibly make its set-top boxes free on certain plans. The free boxes would be attached to higher priced plans or plans that hold customers to a longer contract. I’m sure that many customers would go for the slightly higher priced plans if they could avoid the steep cost of entry assocated with the set-top boxes. Even so, TiVo still faces some stiff competition:

TiVo also faces competition from far bigger cable and satellite TV providers and consumer electronics makers, all of whom are offering rival digital video recorders to consumers. Many of the devices are more powerful than TiVo’s and are offered at lower prices — sometimes for free. Source: DailyTech

[tags]satellite,cable,tivo,ceo,tv providers[/tags]