Alienware Moves Into Retail
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Personally, I just can’t see Alienware with a retail outlet. I see it meeting with the same fate as the Gateway outlets. But hey, that’s just my thinking…
Although the ’store’ is actually a kiosk about twice the size of Dell retail locations in many other malls, potential customers will be able to play around with Alienware desktops, laptops and media players. You’ll also be able play the hottest PC games, talk face-to-face with technology experts, and more, all in one place.
According to the company, Alienware’s retail location ‘lets you experience the best of what Alienware has to offer in an informative, enjoyable, and highly interactive environment’. At the Alienware retail location, you can also configure and buy Alienware systems and sign up to take instructional classes. [Read the rest]